Andrés Gonzalez

Local businesses · Companies · Professionals · Digital projects

What you repeat every day can run by itself.

First I understand how your business actually works. Then I build the system that takes the manual work off it: answering the people who write or call, bringing in new customers, and handling the paperwork inside. You decide; the machine executes.

Tell me what's eating your time See real cases
11

projects built, in-house and for clients

242

automated checks on the most critical system

130+

articles published on their own across three sites

0,9–1,6 s

how long the voice assistant takes to reply

The symptom

Are you doing any of this by hand?

If you recognise three or more, there's a system waiting to be built. None of these tasks need a person: they need someone to understand them once and settle them for good.

  • Answering the same messages on WhatsApp and Instagram
  • Taking bookings and remembering to send reminders
  • Chasing quotes nobody ever replied to
  • Preparing documents that always say nearly the same thing
  • Issuing and sending invoices one by one
  • Missing calls because you're busy with another customer
  • Keeping customers split between your head, your phone and a spreadsheet
  • Moving data between programs by copy-paste
  • Posting content only when you happen to find a moment
  • Repetitive paperwork that adds nothing and can't be skipped

None of them is serious on its own. Together they're half a working day a week you don't bill.

The solution

How it gets solved

Three fronts. Most businesses start with one and end up wanting all three, but there's no need to do it all at once.

Let the system handle your customers

Whoever writes or calls gets an answer instantly, at any hour. Bookings come in on their own, reminders go out on their own, and nobody goes unanswered because you were working.

  • WhatsApp and Instagram that answer without you
  • A voice assistant that answers the phone and puts the call through to you when needed
  • Bookings and appointments that manage themselves
  • Automatic reminders before every appointment
  • Quote follow-up that doesn't fall through

Get found, and get written to

A fast site that looks serious, built to show up in searches for your area or sector, with a clear path to the contact button. Not a pretty brochure: a machine for starting conversations.

  • Sites and landing pages that load instantly
  • Showing up in local searches and on the Google map
  • Forms, WhatsApp and bookings where they're needed
  • Lead capture and contact organisation
  • Real measurement: how many call you, not how many pass by

Let the paperwork inside handle itself

The part nobody sees that eats the hours: documents, invoices, data moving from one place to another, reports to assemble every month. The system prepares it and a person only reviews and approves.

  • Documents and quotes that generate themselves
  • Automatic invoicing and delivery to the client
  • Data travelling between your programs with no copy-paste
  • Custom internal systems when no off-the-shelf tool fits
  • Automatic reading of invoices, delivery notes and forms

And if yours isn't in any of the three?

Then it's a custom build, and those are usually the best ones. The customs system further down fitted no category: it came from a problem with no software on the market. If what you do is unusual, tell me about it.

On video

Explained in a minute

Short videos where I explain, in my own voice and without jargon, what a business can automate. The first two are real calls to my own voice assistant. (In Spanish.)

Can an AI get me an appointment?66 s
Who picks up the phone in your business?72 s
What AI can really do42 s
Your business could alert you by itself43 s
Customers lost to no follow-up38 s
3 things I'd automate first38 s
Tasks you shouldn't do by hand37 s
Your site could do much more35 s
Bookings while you sleep36 s
How an automatic booking would work32 s

Both calls are real, start to finish. In the rest, the on-screen panels illustrate the idea with sample names and data. Tap a video to watch it with sound.

Who it's for

Who I work with

The underlying problem is the same in all of them: someone doing by hand something that could run itself. What changes is the size and the paperwork.

Local businesses

Bars, clinics, workshops, shops, gyms

Get found when someone searches nearby for what you sell, take bookings without picking up the phone, and make sure nobody goes unanswered at eleven at night.

Companies with complex processes

Logistics, industry, professional firms, distribution

When the work has rules, regulation and legal consequences, the system prepares and warns, but approval stays with a person. That's where the most hours come back.

Self-employed professionals

Consultants, technicians, creatives, trades

You do the work and you also answer, quote and invoice. The second half can be delegated to a system, and it costs less than hiring someone.

Digital projects and creators

Content sites, channels, digital products

Publishing every day is a full-time job. You can build a machine that writes, assembles and publishes on its own, with a one-minute review from you.

The proof

Real cases

Each entry tells the same story: what the problem was, what got built, and what changed. Clients are described by what they do, not by name.

Custom internal system Freight forwarder, Port of Valencia

Export files, assembled in seconds

The problem

Every export was prepared by hand: read the customer invoice, decide which tariff code the goods travel under, check which permits the destination country demands, and type it all into the management software. Hours per file, with an expensive mistake waiting to happen.

What got built

A system where you upload the documents and it returns the file assembled: it classifies the goods, checks the EU's official tables for which controls that tariff line requires for that destination, validates the paperwork, and generates the customs declaration PDF plus the import file for the management software.

What changed

The team goes from typing to reviewing. And one non-negotiable design rule: the system never approves anything by itself, because legal responsibility before Customs belongs to a person and has to stay there.

242Automated checks
52Verified official tables
15Controls catalogued
Built withPythonFlaskTARIC / AEATDockerServidor propio
Phone assistant In-house project

A phone that someone always answers

The problem

A freelancer or small business can't pick up the phone while working. Every missed call is a customer dialling the next number on the list, and hardly anyone leaves a voicemail.

What got built

A Valencia phone line answered by a voice assistant. It speaks naturally, explains the services, answers questions and, when a person is needed, puts the call through to my mobile or sends me the message on Telegram on the spot. The same base works for a restaurant or a clinic: it checks free slots, suggests times and takes the booking.

What changed

Most of the work wasn't the voice, it was the pace. Out of the box it took up to seven seconds to reply and rambled; by tuning the model's reasoning, the conversation rules and a few filler phrases for pauses, it now answers in just over a second. And it keeps nothing: no recordings, no database of its own.

0.9–1.6 sResponse time
up to 7 sBefore tuning
0Recordings stored
Call it yourself +34 960 731 342

It's the line that answers anyone calling me about work. Ask it anything: it's the best way to hear how it would sound in your business. (It speaks Spanish.)

Built withElevenLabs AgentsZadarma (SIP)n8nTelegramWebhooks
First call · 66 s
Second call · 72 s

Two real calls to the assistant, in its clinic demo mode. In the first it books the appointment; in the second I ask for a time when the business is closed, it suggests another day and completes the booking. When the call ends, the business gets the alert on Telegram.

Website and lead capture Aerial imaging studio, Valencia

A site where the work is seen, not read

The problem

A professional with spectacular footage and nowhere to show it. Local competitors embed YouTube players on their sites, with third-party logos and ads over their own work.

What got built

Twelve pages built on their real footage: full-screen native video with no third-party players, one page per type of work — real estate, FPV interiors, events, tourism, inspections, construction — and a filterable catalogue. WhatsApp always within reach.

What changed

One page per sector means each competes for its own search, instead of all fighting over the same term. And every page carries a hand-written description: he decides what text shows up in Google, rather than Google improvising it.

12Pages published
23Flights in the catalogue
0Stock clips
Built withGenerador propioVídeo nativoDatos estructuradosCloudflare PagesCabeceras de seguridad
Homepage of the aerial imaging site with full-screen video
The homepage
Work catalogue filterable by sector
The catalogue, by sector

The site, live, built on the client's own footage. Every clip is theirs and is served directly, with no third-party players on top.

Hospitality website In-house project

A restaurant site ready to dress in days

The problem

Every bar and restaurant needs the same things: an organised menu, prices, allergens, opening hours and a booking button. Building it from scratch each time drives the price up and puts it out of reach for any small client.

What got built

A complete eleven-page site built to be filled in: the menu splits into one page per time of day — breakfast, lunch, drinks and wines — every dish with its price and allergens, a live indicator of what's being served now, and a vertical video slot per dish.

What changed

What used to be a whole project is now filling in one data file. Changing a price or pulling a dish is editing one line, not reprinting menus. And the site is born telling Google it's a restaurant, where it is and when it opens.

11Pages
4Times of day
InstantUpdating a price

See the live template

Built withGenerador propioDatos estructuradosVídeo 9:16 por platoAlérgenosCarta por franja horaria
Homepage of the restaurant website template
The homepage
Menu page with prices and allergens
One slice of the menu

The live template, with placeholder content. It gets dressed with each venue's name, menu and photos.

Internal automation Van transport and rental company

The monthly invoice sends itself over WhatsApp

The problem

Every month someone had to remember: log into the invoicing software, issue the client's invoice, download it and send it by hand over WhatsApp. A two-minute chore that gets forgotten, gets delayed, and ends up costing weeks of late payments.

What got built

A workflow that does it alone: it creates the invoice in the management software following the correct series, picks it up as a PDF and sends it to the client over WhatsApp.

What changed

Every month, on schedule, with nobody having to remember. It's the cheapest example of what I do and the easiest to grasp: two minutes a month multiplied by every client, recovered for good.

NoneMonthly input
WhatsAppDelivery channel
Built withn8nHoldedWhatsApp Business APIEjecución programada
Engine powering three sites In-house project

Three sites that write and publish themselves

The problem

A content site needs someone writing, reviewing, laying out and publishing every day. The moment that person gets tired, the site dies.

What got built

One engine powers three sites in different niches. Every day they choose what to write about, write it, pass an automated quality gate that blocks publishing if anything fails, deploy, and submit themselves to Google.

What changed

Nobody turns on a computer. And the sellable part isn't the sites: it's the engine. Launching a fourth one, with a different topic and a different visual identity, is a matter of filling in one configuration file.

3Sites on one engine
130+Articles published
NoneDaily human input
Built withGenerador propioCloudflare PagesGoogle AnalyticsSearch ConsoleDatos estructurados
Homepage of the review site for online sellers
Reviews for online sellers
Homepage of the automation review site
Automation and no-code
Homepage of the video review site
AI video

The three sites, live today. The same engine underneath, three different visual identities.

YouTube channel Own channel · Expediente Abisal

15-minute documentaries, measured second by second

The problem

A long documentary needs research, a script, narration, hundreds of images and editing, and then you need to know why people leave. Doing it by hand leaves no time for the second part, which is what grows a channel.

What got built

A Spanish-language channel on naval disasters and mysteries. Every fact in the script is checked against sources cited in the description, the narration is generated on a timeline, images are placed over the real voice, and each documentary spins off several Shorts that point back to the long video. Everything is scheduled and uploaded automatically.

What changed

The first week already showed where it failed: people stayed through the opening and left during the context block. In the second documentary that block went from 53 to 30 seconds. That's how the work goes here: publish, measure, and fix with the data, not with a hunch.

71 %Still watching at 29 s
57 %Of the Short watched, on average
15:54Documentary length

See the channel on YouTube

Built withPythonElevenLabsKlingffmpegAPI de YouTube
The hook
Vince Coleman
The collision

Three Shorts from the first documentary, as published. Synthetic narration and generated images based on documented facts, disclosed on every video.

Short-form video In-house project

From a phone take to a finished reel

The problem

Filming yourself is easy; making it look good isn't. The raw take has repeated lines, false starts, eyes drifting to the screen before the sentence ends, and room noise. Editing it by hand takes hours per minute.

What got built

My own editing pipeline: it syncs the separately recorded voice with the video, transcribes every take to keep the good one, cuts where the eyes are still on camera, cleans and levels the audio, and draws captions and explanatory panels on top, timed to each word.

What changed

Eleven reels edited with the same method, two of them with real calls to my own assistant. They open with a hook question and close by asking you to save it or send it to someone who runs a business. Colour is calibrated video by video, measuring skin and wall, and delivered tagged in the web video standard so it looks the same on Instagram, TikTok and in the browser.

11Reels edited
Calibrated per videoColour
−14 LUFSDelivery loudness

Watch the videos

Built withffmpegfaster-whisperPythonPillownumpyBT.709
Content production In-house project

A video channel that needs one yes a day

The problem

Posting short video daily is a full-time job: find the topic, write the script, record, edit, caption, and upload to each platform separately.

What got built

The system detects what people are talking about, writes a script adapted to each platform, generates the visuals, assembles the captioned vertical video and publishes it across platforms at once.

What changed

The only human step is approving the day's script. It also measures what worked and what didn't, and that measurement feeds back into the next day's decision: the channel learns from its own results.

Several, at oncePlatforms
1 a dayHuman approval
SwappableTopic
Built withPythonffmpegSubtítulos automáticosAPI de YouTubeAPI de Meta
Curiosities · English · 54 s
Same system · Spanish · 52 s
Different topic · 45 s

Three real videos produced by the system, exactly as they came out. Voice, visuals, editing and captions: all automatic.

Digital product In-house project

From idea to storefront, no middlemen

The problem

Useful knowledge locked in someone's head is worth nothing until it becomes something you can buy.

What got built

A complete downloadable guide: content, design, cover, sales page, pricing and launch strategy, published on a direct-sales platform.

What changed

Manufactured once, sold without limit. The same process turns any business's know-how into a product: a manual, a template, a methodology.

Instant downloadFormat
0Cost per extra sale
Built withPDF generado por códigoDiseño editorialGumroad
Cover of the downloadable guide
Downloadable guide · 22 pages

The cover of the finished product, generated by code along with the rest of the pages.

Shared foundation Across every project

The safety net underneath everything

The problem

The usual approach is to deliver a site or a system and disappear. If it breaks tomorrow, the client is the last to know — usually because someone calls them, annoyed.

What got built

Everything I deliver comes with an automated quality gate that blocks publishing if anything fails, server-side security protections, traffic measurement, and a watchdog that pings your phone if something goes down.

What changed

It's written down as a procedure, not kept in someone's head. That's why the next project starts with all of it already in place, and costs less than the first one.

Every projectApplies to
To your phoneDowntime alert
Built withCloudflaren8nTelegramGoogle AnalyticsCabeceras de seguridad
How it's done

How I work

You don't need to know what to build. Just what isn't working — turning that into technology is my job.

  1. 01

    We analyse

    I look at how you do it today, with your documents and your vocabulary. Out comes a list of what can be automated and what isn't worth it.

  2. 02

    We design

    We decide together what gets automated first and what a person keeps doing. The technology is chosen last, never first.

  3. 03

    We build

    Before the whole system you'll see a reduced version working on your real cases. If it doesn't convince you, it changes there and not at the end.

  4. 04

    We deploy

    It goes live with automated checks, backups, alerts and a manual in plain language. Nothing depends on me being available.

  5. 05

    We improve

    With real usage data we fix what grates and extend what works. What's built is reusable: the next step costs less than the first.

Trust

Three things I don't negotiate

You're about to put part of how your business runs in someone's hands. These are the rules I work by.

I never invent data

No testimonials, no client logos, no result figures. If a figure isn't real and verifiable, it doesn't appear. Not on your site, not on mine: that's why there isn't a single five-star rating on this page.

The machine proposes, you decide

In anything with legal or financial consequences, the system prepares and warns, but approval always belongs to a person. Automating isn't losing control.

What I build is yours

Accounts, domains and access go in your name, not mine, and you get the manual to run it without me. If we ever part ways, you keep everything of yours running.

Technical detail

What it's built with

Down here in case you're curious, but it doesn't matter: what matters is that it works and that you can maintain it. Only tools I actually use in the projects above.

Automation

  • n8n
  • Python
  • WhatsApp Business API
  • Holded
  • APIs de Google y Meta
  • ElevenLabs Agents
  • Telefonía SIP

Web

  • Generadores propios
  • Cloudflare Pages
  • Cloudflare Workers
  • Netlify
  • Datos estructurados

Systems

  • Python
  • Flask
  • Docker
  • Servidores propios
  • Pruebas automatizadas

Content

  • ffmpeg
  • Subtítulos automáticos
  • Publicación programada
  • Generación de PDF
  • Transcripción con Whisper
  • API de YouTube

Measurement

  • Google Analytics
  • Search Console
  • Avisos por Telegram
  • Cabeceras de seguridad
Contact

Which task is eating your time?

Tell me how it works right now, in your own words and with no preparation. I'll tell you whether it can be automated, how I'd do it, and what isn't worth touching. If the answer is that it doesn't pay off, I'll tell you that too.

[email protected] WhatsApp · +34 602 376 993 Instagram

I reply within 24 working hours. The first conversation is to understand the problem, not to sell you anything.